How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media - Couverture rigide

Thomas, Gregory

 
9780891349150: How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
Couverture rigide
ISBN 10 : 0891349154 ISBN 13 : 9780891349150
Editeur : North Light Books, 2000

Synopsis

A different kind of logo book for designers! Instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design.

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À propos de l?auteur

For over 20 years, Gregory Thomas has been the owner and principal of Gregory Thomas Associates, a Santa Monica based design consultancy that specializes in corporate communications literature and direct response materials. The award-winning company produces a diverse range of strategic marketing support collateral for an international client list that includes CBS, IBM, Levi Strauss & Co., Yale University, the Austrian National Tourist Office and MCA/Universal Pictures. For the post three years, Thomas has served as Acting Chair of Graphic Design at the Art Center College of Design in Pasadena. For the post six years, he maintained the position of Instructor of Identity Systems there. Mr. Thomas now divides his time between his graphic design firm and as Adjunct Professor in the School of Fine Arts and the Annenberg School for Communication at the University of Southern California.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
North Light Books
Date d'édition
2000
Langue
anglais
ISBN 10 
0891349154
ISBN 13 
9780891349150
Reliure
Relié
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
non disponible