A Practical Guide to Managing Information for Competitive Positioning in Economic Development - Couverture souple

Harman, Keith

 
9780893915858: A Practical Guide to Managing Information for Competitive Positioning in Economic Development
Couverture souple
ISBN 10 : 0893915858 ISBN 13 : 9780893915858
Editeur : Praeger Publishers Inc, 1990

Synopsis

Integrating concepts of marketing, information resources management, and planned change, this volume demonstrates the versatility and potential applications of competitive positioning programs designed to enhance local and regional economic development. In conjunction with its companion text, the volume stresses an information resources management (IRM) perspective emphasizing that the effective acquisition, interpretation, and communication of information is a basic, line managerial function rather than a support, staff managerial function. The first chapter introduces key concepts related to competitive positioning, examines critical organizational factors associated with the successful implementation of competitive positioning programs, and discusses important tasks necessary to initiate competitive positioning programs. The last three chapters focus on the analytical tasks associated with competitive positioning programs, the implementation and supervision of competitive positioning programs, and the modification and termination of competitive positioning programs. Each chapter has key activities included to aid readers in learning how to assess organizational and community readiness and to implement IRM-based techniques.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1990
Langue
anglais
ISBN 10 
0893915858
ISBN 13 
9780893915858
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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