Strategic Health Planning: Methods and Techniques Applied to Marketing and Management - Couverture rigide

Spiegel, Allen D; Hyman, Herbert H

Couverture rigide

ISBN 10 : 0893917427 ISBN 13 : 9780893917425

Editeur : Praeger Publishers Inc, 1991

Synopsis

This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an era of stiff competition among health service agencies and hospitals, practitioners who use the methods described will have a distinct advantage over those administrators who do not. In the fast developing and dynamic field of health care, past experiences are no longer the best barometer of what a health agency ought to do in the future. There is no longer any stability in the health service field. Consequently, program administrators and/or their planning/marketing directors do need a guide to insure they obtain better results from their efforts.

A propos du livre

À propos de l'auteur

iegel /f Allen /i D.

an /f Herbert /i H.

Détails de l'édition

• Éditeur: Praeger Publishers Inc
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0893917427
• ISBN 13: 9780893917425
• Reliure: Relié
• Nombre de pages: 450
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne