Communication in Development - Couverture souple

Casmir, Fred L.

 
9780893917708: Communication in Development

Synopsis

Until the past decade, development experts shared a conception of how to facilitate development in the Third World countries of Latin America, Africa, and Asia. One essential factor in this paradigm was the role of mass media communication. The media were expected to convey useful information from government development programs to their intended audiences. This dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication.

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Autres éditions populaires du même titre

9780893916411: Communication in Development

Edition présentée

ISBN 10 :  0893916412 ISBN 13 :  9780893916411
Editeur : Praeger Publishers Inc, 1991
Couverture rigide