Nothing Ventured, Nothing Gained: The Seattle Joa and Newspaper Preservation - Couverture rigide

Pilgrim, Tim A.

 
9780893918866: Nothing Ventured, Nothing Gained: The Seattle Joa and Newspaper Preservation
Couverture rigide
ISBN 10 : 0893918865 ISBN 13 : 9780893918866
Editeur : Praeger Publishers Inc, 1997

Synopsis

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1997
Langue
anglais
ISBN 10 
0893918865
ISBN 13 
9780893918866
Reliure
Relié
Nombre de pages
164
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781567500509: Nothing Ventured, Nothing Gained: The Seattle Joa and Newspaper Preservation

Edition présentée

ISBN 10 :  1567500501 ISBN 13 :  9781567500509
Editeur : Praeger Publishers Inc, 1997
Couverture souple