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Strategic Health Planning: Methods and Techniques Applied to Marketing/Management - Couverture souple

Spiegel, Allen D.

 
9780893918927: Strategic Health Planning: Methods and Techniques Applied to Marketing/Management
Couverture souple
ISBN 10 : 089391892X ISBN 13 : 9780893918927
Editeur : Praeger, 1991

Synopsis

This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an era of stiff competition among health service agencies and hospitals, practitioners who use the methods described will have a distinct advantage over those administrators who do not. In the fast developing and dynamic field of health care, past experiences are no longer the best barometer of what a health agency ought to do in the future. There is no longer any stability in the health service field. Consequently, program administrators and/or their planning/marketing directors do need a guide to insure they obtain better results from their efforts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

iegel /f Allen /i D.

an /f Herbert /i H.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger
Date d'édition
1991
Langue
anglais
ISBN 10 
089391892X
ISBN 13 
9780893918927
Reliure
Broché
Nombre de pages
460
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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