Markstrat 2 - Couverture souple

Larreche, Jean-Claude; Gatignon, Hubert; Larrache, Jean-Claude

Couverture souple

ISBN 10 : 0894261649 ISBN 13 : 9780894261640

Editeur : Scientific Press Inc, 1998

Synopsis

Aimed at marketing management and marketing strategy courses at the undergraduate and MBA level, this package presents a revision of the original Markstrat, for the last 10 years a marketing strategy simulation in both business schools and corporate development programmes worldwide. The PC version retains and builds upon the strengths of the first version - its complexity and realism - but adds the ease of uses of the PC environment. Individual student disks now come packaged with the manual to facilitate interaction between the players and the instructor. the simulation itself has also been enhanced with greater flexibility and variety and there are now six available scenarios including the original one. The student manual includes not only the simulation instructions but also discussions of the marketing concepts involved in the simulation. The student disk provided with this package only allows students to access MarkStrat results, to enter their decisions and to make financial projections.

Détails de l'édition

• Éditeur: Scientific Press Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0894261649
• ISBN 13: 9780894261640
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible