Marketing Analysis and Decision Making: Text and Cases With Spreadsheets - Couverture rigide

Clarke, Darryl G.

 
9780894262296: Marketing Analysis and Decision Making: Text and Cases With Spreadsheets
Couverture rigide
ISBN 10 : 0894262297 ISBN 13 : 9780894262296
Editeur : Scientific Press Inc, 1998

Synopsis

This package, consisting of text and Harvard cases with accompanying decision analysis spreadsheets, shows how marketing analysis can be integrated into the process of making marketing decisions. It encourages students to explore real-world marketing problems with the help of decision-analysis software and demonstrates how the manager without technical training can learn to use the marketing science support tools that are now available. Features include: the instructor has the option of including model building exercises without altering the conceptual flow of the course; Lotus models run on student version 2.2 and are compatable with Quatro; EXCEL models are included for all but the ODI and General Food Cases; two new cases on the choice of a research program; General Mills I and II, offer integrated treatment of pre-test market and test-market design. The G.D Searle Equal II model has been revised.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scientific Press Inc
Date d'édition
1998
Langue
anglais
ISBN 10 
0894262297
ISBN 13 
9780894262296
Reliure
Relié
Numéro d'édition
2
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible