Articles liés à The Publisher's Direct Mail Handbook

The Publisher's Direct Mail Handbook - Couverture rigide

Bodian, Nat G.

 
9780894950797: The Publisher's Direct Mail Handbook

Synopsis

This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.



NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.