How to Choose a Winning Title: A Guide for Writers, Editors, and Publishers - Couverture souple

Bodian, Nat G.

Couverture souple

ISBN 10 : 089774540X ISBN 13 : 9780897745406

Editeur : Greenwood Press, 1989

Synopsis

All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title. This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks, and engineering to reference and college publications.

A propos du livre

À propos de l'auteur

NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.

Détails de l'édition

• Éditeur: Greenwood Press
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 089774540X
• ISBN 13: 9780897745406
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible