Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry - Couverture rigide

 
9780897896825: Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
Couverture rigide
ISBN 10 : 0897896823 ISBN 13 : 9780897896825
Editeur : Praeger Publishers Inc, 2002

Synopsis

Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate.

The book highlights several major topics in order to focus on critical aspects of the industry's highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.

BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
2002
Langue
anglais
ISBN 10 
0897896823
ISBN 13 
9780897896825
Reliure
Relié
Nombre de pages
256
Éditeur
Squires Susan, Byrne Bryan
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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