Licensing in International Strategy: A Guide for Planning and Negotiations - Couverture rigide

Contractor, Farok J.

 
9780899300245: Licensing in International Strategy: A Guide for Planning and Negotiations
Couverture rigide
ISBN 10 : 0899300243 ISBN 13 : 9780899300245
Editeur : Praeger Publishers Inc, 1985

Synopsis

This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

ntractor /f Farok /i J.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1985
Langue
anglais
ISBN 10 
0899300243
ISBN 13 
9780899300245
Reliure
Relié
Nombre de pages
254
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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