Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management - Couverture rigide

Mendell, Jay

 
9780899300665: Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
Couverture rigide
ISBN 10 : 0899300669 ISBN 13 : 9780899300665
Editeur : Praeger Publishers Inc, 1985

Synopsis

Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

ndell /f Jay /i S. /r ed.

solano /f F. /i John /r assoc. ed.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1985
Langue
anglais
ISBN 10 
0899300669
ISBN 13 
9780899300665
Reliure
Relié
Nombre de pages
222
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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