Practical Strategic Planning: A Guide and Manual for Line Managers - Couverture rigide

Anthony, Willliam P.

 
9780899301020: Practical Strategic Planning: A Guide and Manual for Line Managers
Couverture rigide
ISBN 10 : 0899301029 ISBN 13 : 9780899301020
Editeur : Praeger Publishers Inc, 1985

Synopsis

Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. He offers concrete examples and field-tested methods and presents a synthesis of current research findings, writings, and experiences. He identifies and discusses in detail the five key elements in strategic planning. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan. Anthony includes over 25 forms, blank and completed, that managers in the past have found useful for synthesizing, recording, and presenting critical information in the planning process. He devotes an entire chapter to a complete example of one company's strategic plan, allowing other organizations to see how his principles and forms have been applied.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

thony /f William /i P.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1985
Langue
anglais
ISBN 10 
0899301029
ISBN 13 
9780899301020
Reliure
Relié
Nombre de pages
217
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Allemagne