Managing the Media: Proactive Strategy for Better Business-Press Relations - Couverture rigide

Evans, Fred J.

 
9780899301563: Managing the Media: Proactive Strategy for Better Business-Press Relations
Couverture rigide
ISBN 10 : 0899301568 ISBN 13 : 9780899301563
Editeur : Praeger Publishers Inc, 1987

Synopsis

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News

Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

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À propos de l'auteur

FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1987
Langue
anglais
ISBN 10 
0899301568
ISBN 13 
9780899301563
Reliure
Relié
Nombre de pages
189
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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