Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators - Couverture rigide

Crano, William D.; Selnow, Gary W.

Couverture rigide

ISBN 10 : 0899302084 ISBN 13 : 9780899302089

Editeur : Praeger Publishers Inc, 1987

Synopsis

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review

This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

A propos du livre

À propos de l?auteur

GARY W. SELNOW is Associate Professor of Communication Studies at Virginia Polytechnic Institute and State University and Director of Insight Research Associates, a public opinion and survey research firm.

WILLIAM D. CRANO is Professor of Psychology and Director of the Public Policy Resources Laboratory at Texas A&M University.

Détails de l'édition

• Éditeur: Praeger Publishers Inc
• Date d'édition: 1987
• ISBN 10: 0899302084
• ISBN 13: 9780899302089
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 302
• Coordonnées du fabricant: non disponible