Business Demography: A Guide and Reference for Business Planners and Marketers - Couverture rigide

Pol, Louis

 
9780899302188: Business Demography: A Guide and Reference for Business Planners and Marketers
Couverture rigide
ISBN 10 : 0899302181 ISBN 13 : 9780899302188
Editeur : Praeger Publishers Inc, 1987

Synopsis

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

LOUIS G. POL, Professor of Marketing, University of Nebraska at Omaha, has consulted in both corporate and public sectors.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1987
Langue
anglais
ISBN 10 
0899302181
ISBN 13 
9780899302188
Reliure
Relié
Nombre de pages
305
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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