Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers - Couverture rigide

Garrison, Sharon Hatten; Davidson, Wallace N.; Garrison, Michael A.

Couverture rigide

ISBN 10 : 0899302653 ISBN 13 : 9780899302652

Editeur : Praeger Publishers Inc, 1988

Synopsis

This work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual genertion of sales forecasts and budgets. It is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely aspect on profits of a number of internal and external forces. Each of the steps in this complex process is fully described in this books so that the reader gains an understanding of how to produce effective financial forecasts for his or her own firm. Throughout, numerous tables and figures illustrate points made in the test. Credit Executive

In an era of deregulation, tax revisions, cost cutting, and unpredictable markets, sound financial planning is a critical variable in any company's continued profitability. This book offers a clear, concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual generation of sales forecasts and budgets--it is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely impact on profits of a number of internal and external forces. Each of the steps in this complex process is fully described here so that the reader gains a complete understanding of how to produce effective financial forecasts for his or her own firm.

A propos du livre

À propos de l'auteur

SHARON HATTEN GARRISON is an Associate Professor of Finance at East Tennessee State University.

WALLACE N. DAVIDSON, JR., currently holds the Burton R. Risinger Chair in Finance at Louisiana Tech University.

MICHAEL A. GARRISON is president of his own computer consulting firm.

Détails de l'édition

• Éditeur: Praeger Publishers Inc
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 0899302653
• ISBN 13: 9780899302652
• Reliure: Relié
• Nombre de pages: 169
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne