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The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion - Couverture rigide

Brewer, Ann

 
9780899302669: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion
Couverture rigide
ISBN 10 : 0899302661 ISBN 13 : 9780899302669
Editeur : Praeger Publishers Inc, 1987

Synopsis

The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1987
Langue
anglais
ISBN 10 
0899302661
ISBN 13 
9780899302669
Reliure
Relié
Nombre de pages
252
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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