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Synopsis
Legal and economic regulation now affects virtually every aspect of the modern business environment, particularly the broad range of responsibilities that fall within the domain of marketing. Because of the complexity of the regulatory framework, marketing executives may depend heavily on legal specialists for guidance concerning laws and regulations that affect their company's operations. This book provides marketing planners and managers with both the basics and the specifics needed for effective decision making in this area. Based on the author's expertise and first-hand experience in the business regulatory field, Legal and Economic Regulation in Marketing will enable the marketing executive to assess the potential impact of laws and government regulations and thus avoid administrative tie-ups and costly mistakes.
Following a discussion of the goals of marketing organization, Werner looks at how existing federal laws condition and control the environment in which executives carry out marketing functions. He next examines the legal regulation of specific marketing operations, including pricing, methods of distribution, promotion and product characteristics, and procedures affecting marketing. In addition to describing the relevant statutes and agency standards, Professor Werner explains the implications of specific court decisions and administrative rulings. The author concludes with shrewd speculation on future trends in legal and regulatory controls and how these will affect marketing decision making and the business environment as a whole. An invaluable resource for the executives or students of marketing, this volume offers clear, practical guidance on functioning within the legal and regulatory constraints of the modern marketplace.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
RAY O. WERNER, Professor of Economics at the Colorado College in Colorado Springs, is the Editor of the Legal Developments in Marketing section of the Journal of Marketing. He has served as expert witness in court cases relating to marketing law and regulations.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Legal and Economic Regulation in Marketing: A Practitioner's Guide
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Praeger, 1989
ISBN 10 : 0899302874
ISBN 13 : 9780899302874
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Legal and Economic Regulation in Marketing (Hardcover)
Edité par
Bloomsbury Publishing Plc, Westport, 1989
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ISBN 13 : 9780899302874
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Hardcover. Etat : new. Hardcover. Legal and economic regulation now affects virtually every aspect of the modern business environment, particularly the broad range of responsibilities that fall within the domain of marketing. Because of the complexity of the regulatory framework, marketing executives may depend heavily on legal specialists for guidance concerning laws and regulations that affect their company's operations. This book provides marketing planners and managers with both the basics and the specifics needed for effective decision making in this area. Based on the author's expertise and first-hand experience in the business regulatory field, Legal and Economic Regulation in Marketing will enable the marketing executive to assess the potential impact of laws and government regulations and thus avoid administrative tie-ups and costly mistakes.Following a discussion of the goals of marketing organization, Werner looks at how existing federal laws condition and control the environment in which executives carry out marketing functions. He next examines the legal regulation of specific marketing operations, including pricing, methods of distribution, promotion and product characteristics, and procedures affecting marketing. In addition to describing the relevant statutes and agency standards, Professor Werner explains the implications of specific court decisions and administrative rulings. The author concludes with shrewd speculation on future trends in legal and regulatory controls and how these will affect marketing decision making and the business environment as a whole. An invaluable resource for the executives or students of marketing, this volume offers clear, practical guidance on functioning within the legal and regulatory constraints of the modern marketplace. Legal and economic regulation now affects virtually every aspect of the modern business environment, particularly the broad range of responsibilities that fall within the domain of marketing. Because of the complexity of the regulatory framework, marketing executives may depend heavily on legal specialists for guidance concerning laws and regulations that affect their company's operations. This book provides marketing planners and managers with both the basics and the specifics needed for effective decision making in this area. Based on the author's expertise and first-hand experience in the business regulatory field, "Legal and Economic Regulation in Marketing" will enable the marketing executive to assess the potential impact of laws and government regulations and thus avoid administrative tie-ups and costly mistakes. Following a discussion of the goals of marketing organization, Werner looks at how existing federal laws condition and control the environment in which executives carry out marketing functions. He next examines the legal regulation of specific marketing operations, including pricing, methods of distribution, promotion and product characteristics, and procedures affecting marketing. In addition to describing the relevant statutes and agency standards, Professor Werner explains the implications of specific court decisions and administrative rulings. The author concludes with shrewd speculation on future trends in legal and regulatory controls and how these will affect marketing decision making and the business environment as a whole. An invaluable resource for the executives or students of marketing, this volume offers clear, practical guidance on functioning within the legal and regulatory constraints of the modern marketplace. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780899302874
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Legal and Economic Regulation in Marketing (Hardcover)
Edité par
Bloomsbury Publishing Plc, Westport, 1989
ISBN 10 : 0899302874
ISBN 13 : 9780899302874
Neuf
Couverture rigide
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Hardcover. Etat : new. Hardcover. Legal and economic regulation now affects virtually every aspect of the modern business environment, particularly the broad range of responsibilities that fall within the domain of marketing. Because of the complexity of the regulatory framework, marketing executives may depend heavily on legal specialists for guidance concerning laws and regulations that affect their company's operations. This book provides marketing planners and managers with both the basics and the specifics needed for effective decision making in this area. Based on the author's expertise and first-hand experience in the business regulatory field, Legal and Economic Regulation in Marketing will enable the marketing executive to assess the potential impact of laws and government regulations and thus avoid administrative tie-ups and costly mistakes.Following a discussion of the goals of marketing organization, Werner looks at how existing federal laws condition and control the environment in which executives carry out marketing functions. He next examines the legal regulation of specific marketing operations, including pricing, methods of distribution, promotion and product characteristics, and procedures affecting marketing. In addition to describing the relevant statutes and agency standards, Professor Werner explains the implications of specific court decisions and administrative rulings. The author concludes with shrewd speculation on future trends in legal and regulatory controls and how these will affect marketing decision making and the business environment as a whole. An invaluable resource for the executives or students of marketing, this volume offers clear, practical guidance on functioning within the legal and regulatory constraints of the modern marketplace. Legal and economic regulation now affects virtually every aspect of the modern business environment, particularly the broad range of responsibilities that fall within the domain of marketing. Because of the complexity of the regulatory framework, marketing executives may depend heavily on legal specialists for guidance concerning laws and regulations that affect their company's operations. This book provides marketing planners and managers with both the basics and the specifics needed for effective decision making in this area. Based on the author's expertise and first-hand experience in the business regulatory field, "Legal and Economic Regulation in Marketing" will enable the marketing executive to assess the potential impact of laws and government regulations and thus avoid administrative tie-ups and costly mistakes. Following a discussion of the goals of marketing organization, Werner looks at how existing federal laws condition and control the environment in which executives carry out marketing functions. He next examines the legal regulation of specific marketing operations, including pricing, methods of distribution, promotion and product characteristics, and procedures affecting marketing. In addition to describing the relevant statutes and agency standards, Professor Werner explains the implications of specific court decisions and administrative rulings. The author concludes with shrewd speculation on future trends in legal and regulatory controls and how these will affect marketing decision making and the business environment as a whole. An invaluable resource for the executives or students of marketing, this volume offers clear, practical guidance on functioning within the legal and regulatory constraints of the modern marketplace. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780899302874
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