Articles liés à Advertising Self-Regulation And Outside Participation
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Book by Boddewyn Jean J
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- ÉditeurParlux
- Date d'édition2005
- ISBN 10 0899302955
- ISBN 13 9780899302959
- ReliureRelié
- Nombre de pages368
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Advertising Self-regulation And Outside Participation: A Multinational Comparison
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Praeger
(1988)
ISBN 10 : 0899302955
ISBN 13 : 9780899302959
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Description du livre Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT23-290390
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Advertising Self-regulation And Outside Participation: A Multinational Comparison
Edité par
Praeger
(1988)
ISBN 10 : 0899302955
ISBN 13 : 9780899302959
Neuf
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Description du livre Etat : New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. N° de réf. du vendeur ABTR-266947
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Advertising Self-regulation And Outside Participation: A Multinational Comparison
Edité par
Praeger
(1988)
ISBN 10 : 0899302955
ISBN 13 : 9780899302959
Neuf
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Description du livre Etat : New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. N° de réf. du vendeur ABRR-266947
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Advertising Self-Regulation and Outside Participation: A Multinational Comparison
Edité par
Praeger
(1988)
ISBN 10 : 0899302955
ISBN 13 : 9780899302959
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Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar2317530033119
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Advertising SelfRegulation and Outside Participation A Multinational Comparison
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ABC-CLIO
(1988)
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ISBN 13 : 9780899302959
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Description du livre HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780899302959
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Advertising Self-Regulation and Outside Participation: A Multinational Comparison
Edité par
Bloomsbury 3PL
(1988)
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Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9780899302959_lsuk
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Advertising Self-Regulation and Outside Participation: A Multinational Comparison by Boddewyn, Jean J. [Hardcover ]
Edité par
Praeger
(1988)
ISBN 10 : 0899302955
ISBN 13 : 9780899302959
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Description du livre Hardcover. Etat : new. This item is printed on demand. N° de réf. du vendeur 9780899302959
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EUR 123,83
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Advertising Self-Regulation and Outside Participation (Hardcover)
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Bloomsbury Publishing Plc, Westport
(1988)
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ISBN 13 : 9780899302959
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Description du livre Hardcover. Etat : new. Hardcover. Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising AssociationIt is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere. Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780899302959
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EUR 129,60
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Advertising SelfRegulation and Outside Participation A Multinational Comparison
Edité par
ABC-CLIO
(1988)
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ISBN 13 : 9780899302959
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Description du livre HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780899302959
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EUR 109,78
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Advertising Self-Regulation and Outside Participation: A Multinational Comparison
Edité par
ABC-CLIO
(1988)
ISBN 10 : 0899302955
ISBN 13 : 9780899302959
Neuf
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Description du livre Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9780899302959
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EUR 130,18
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