Advertising Self-Regulation and Outside Participation: A Multinational Comparison - Couverture rigide

Boddewyn, Jean J.

 
9780899302959: Advertising Self-Regulation and Outside Participation: A Multinational Comparison
Couverture rigide
ISBN 10 : 0899302955 ISBN 13 : 9780899302959
Editeur : Praeger Publishers Inc, 1988

Synopsis

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments.
Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association

It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.

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À propos de l?auteur

J.J. BODDEWYN is Professor of Marketing and International Business as well as Coordinator of the International Business Program at the Baruch College of the City University of New York.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1988
Langue
anglais
ISBN 10 
0899302955
ISBN 13 
9780899302959
Reliure
Relié
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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