Forecasting Sales With the Personal Computer: Guidelines for Marketing and Sales Managers - Couverture rigide

Berry, Dick

 
9780899303291: Forecasting Sales With the Personal Computer: Guidelines for Marketing and Sales Managers
Couverture rigide
ISBN 10 : 0899303293 ISBN 13 : 9780899303291
Editeur : Praeger Publishers Inc, 1988

Synopsis

Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques. Also offers suggestions on how to select the proper equipment, and contains a glossary of statistical terms commonly used in forecasting. Marketing News

This book is for the sales or marketing manager involved in market planning who must prepare sales forecasts and relate anticipated market conditions as well as promotional efforts to the forecast results. It offers practical guidance in forecasting with the personal computer using the casual method--a method based on the premise that the variable to be forecast has a casual or dependent relationship to one or more independent predictor variables. Based on this relationship, a linear regression equation is used to calculate forecast values. Berry fully explains the use of statistical techniques for the analysis of historical data in determining the specific economic factors responsible for obtained results.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

DICK BERRY directs the executive program in marketing at the University of Wisconsin's Management Institute.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1988
Langue
anglais
ISBN 10 
0899303293
ISBN 13 
9780899303291
Reliure
Relié
Nombre de pages
222
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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