Articles liés à Marketing Exchange Relationships, Transactions, and...
Synopsis
This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective. The book consists of sixteen newly authored chapters solicited for this reinterpretation.
The discussion begins with a description of the marketing taxonomy, identifying and distinguishing between marketing behavior and other non-marketing, need-satisfying behavior pertinent to marketers. The controversy surrounding such a taxonomy as well as alternative classifications of specific need-satisfying behaviors are examined in depth as well. Other topics specific to marketing behavior are examined from an exchange perspective by authors who have done specialized work in the field. The discussions include the temporal and spatial aspects of exchange; internal markets; evaluation processes; the attributes of channel exchange in contrast to final exchange; the captive consumer; externalities and legal dimensions as they relate to the exchange process; with a special emphasis on the exchange media and its role in the exchange process. This book is important to marketing teachers and writers who are attempting to conform to the American Marketing Association's description of marketing. The topics examined in this book are likely to serve as the basis for the next generation of introductory and strategy marketing course textbooks.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
FRANKLIN S. HOUSTON is Associate Professor of Marketing at Rutgers University, Camden, New Jersey. He recently co-authored Marketing Exchange Transactions and Relationships (Quorum, 1992) with Jule Gassenhiemer and James Maskulka. Articles he has authored or co-authored have appeared in a number of journals including the Journal of Marketing, Journal of Marketing Research, Decision Sciences, Journal of Business, Journal of Retailing, Journal of Advertising, and Journal of Advertising Research. This work has included demand modeling and marketing theory.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPraeger Publishers Inc
- Date d'édition1994
- ISBN 10 0899308090
- ISBN 13 9780899308098
- ReliureRelié
- Langueanglais
- Nombre de pages336
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Marketing Exchange Relationships, Transactions, and Their Media
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Quorum Books, Westport, Connecticut, U.S.A., 1994
ISBN 10 : 0899308090
ISBN 13 : 9780899308098
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Hard. Etat : Near Fine. No Jacket. 1st. First edition, first printing. Hard cover. Published Westport, CT: Quorum Books, 1994, first printing. 8vo., xiii+319 pp. Inscription on front pastedown, otherwise fine. Size: 8vo. N° de réf. du vendeur 003037
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Marketing Exchange Relationships, Transactions, and Their Media
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Marketing Exchange Relationships, Transactions, and Their Media
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Gebunden. Etat : New. This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.Über den AutorFrank HoustonInhaltsverzeichnisThe Marketing Taxonomy by Fr. N° de réf. du vendeur 447103710
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Marketing Exchange Relationships, Transactions, and Their Media
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Marketing Exchange Relationships, Transactions, and Their Media (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1994
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ISBN 13 : 9780899308098
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Hardcover. Etat : new. Hardcover. This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective. The book consists of sixteen newly authored chapters solicited for this reinterpretation.The discussion begins with a description of the marketing taxonomy, identifying and distinguishing between marketing behavior and other non-marketing, need-satisfying behavior pertinent to marketers. The controversy surrounding such a taxonomy as well as alternative classifications of specific need-satisfying behaviors are examined in depth as well. Other topics specific to marketing behavior are examined from an exchange perspective by authors who have done specialized work in the field. The discussions include the temporal and spatial aspects of exchange; internal markets; evaluation processes; the attributes of channel exchange in contrast to final exchange; the captive consumer; externalities and legal dimensions as they relate to the exchange process; with a special emphasis on the exchange media and its role in the exchange process. This book is important to marketing teachers and writers who are attempting to conform to the American Marketing Association's description of marketing. The topics examined in this book are likely to serve as the basis for the next generation of introductory and strategy marketing course textbooks. This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780899308098
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Marketing Exchange Relationships, Transactions, and Their Media
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective. The book consists of sixteen newly authored chapters solicited for this reinterpretation.The discussion begins with a description of the marketing taxonomy, identifying and distinguishing between marketing behavior and other non-marketing, need-satisfying behavior pertinent to marketers. The controversy surrounding such a taxonomy as well as alternative classifications of specific need-satisfying behaviors are examined in depth as well. Other topics specific to marketing behavior are examined from an exchange perspective by authors who have done specialized work in the field. The discussions include the temporal and spatial aspects of exchange; internal markets; evaluation processes; the attributes of channel exchange in contrast to final exchange; the captive consumer; externalities and legal dimensions as they relate to the exchange process; with a special emphasis on the exchange media and its role in the exchange process. This book is important to marketing teachers and writers who are attempting to conform to the American Marketing Association's description of marketing. The topics examined in this book are likely to serve as the basis for the next generation of introductory and strategy marketing course textbooks. N° de réf. du vendeur 9780899308098
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Marketing Exchange Relationships, Transactions, and Their Media
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Praeger Pub Text, 1994
ISBN 10 : 0899308090
ISBN 13 : 9780899308098
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Marketing Exchange Relationships, Transactions, and Their Media
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
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Etat : New. N° de réf. du vendeur ABLIING23Mar2317530033468
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