Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management - Couverture rigide

Greco, Alan J.; Michman, Ronald D.

 
9780899308692: Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
Couverture rigide
ISBN 10 : 0899308694 ISBN 13 : 9780899308692
Editeur : Praeger Publishers Inc, 1995

Synopsis

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

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À propos de l?auteur

RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania. He is the author of Lifestyle Market Segmentation (Praeger, 1991), Marketing to Changing Consumer Markets (Praeger, 1983), and Marketing Channels and Strategies, Second Edition (1980). Michman has also been a member of the editorial boards of The Journal of Consumer Marketing, The Journal of Business and Industrial Marketing, and The Akron Business and Economic Review.

ALAN J. GRECO was Associate Professor of Marketing, School of Business and Economics, North Carolina A&T State University in Greensboro, N.C. He has taught in entrepreneurship workshops and in traditional and executive M.B.A. programs as well as at the undergraduate level. He has held faculty positions at Winthrop University, the University of North Carolina at Charlotte, and the University of Alabama in Birmingham.

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Éditeur
Praeger Publishers Inc
Date d'édition
1995
Langue
anglais
ISBN 10 
0899308694
ISBN 13 
9780899308692
Reliure
Relié
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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