Creating and Managing International Joint Ventures - Couverture rigide

Pitts, Robert; Woodside, Arch

 
9780899309705: Creating and Managing International Joint Ventures
Couverture rigide
ISBN 10 : 0899309704 ISBN 13 : 9780899309705
Editeur : Praeger Publishers Inc, 1996

Synopsis

To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts. One must understand IJVs in real life and particularly the interactions among people, their behaviors and decision-making over time. What are the key success factors? The micro-managerial details? Written by a team of international experts, Creating and Managing International Joint Ventures provides just that perspective, in a blend of theory and application seldom found in the literature. Executives with international development responsibilities and academics researching and teaching international business strategy, management, and marketing will find here a research-based source of information and knowledge that is both thought provoking and immediately applicable.

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À propos de l'auteur

ARCH G. WOODSIDE is Malcolm S. Waldenberg Professor of Marketing at the A.B. Freeman School of Business, Tulane University. He is editor of the Journal of Business Research and writes extensively on behavioral theory and research in international joint venturing. He is also a fellow of the American Psychological Association, the American Psychological Society, and the Southern Marketing Association.

ROBERT E. PITTS is Professor and Chair, Department of Marketing and the Director of the Kellstadt Center for Marketing Analysis and Planning, DePaul University, Chicago. A director and former vice president for Collegiate Affairs of the Chicago chapter, American Marketing Association, he is nationally prominent as a researcher, consultant, and executive trainer. He is also an editor of and contributor to numerous journals in his various fields.

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Éditeur
Praeger Publishers Inc
Date d'édition
1996
Langue
anglais
ISBN 10 
0899309704
ISBN 13 
9780899309705
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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