Influencer Relations: Insights on Analyst Value - Couverture souple

Chapple, Duncan S; Litke, Sven

Couverture souple

ISBN 10 : 0906378079 ISBN 13 : 9780906378076

Editeur : Folrose, 2017

Synopsis

Des sociétés d'analystes et de conseil précieuses comme Gartner Inc et Forrester Research influencent la moitié des dépenses mondiales en technologies de l'information et des communications. En conséquence, des dizaines de milliers de professionnels des relations avec les analystes sont engagés dans des campagnes de marketing d'influence axées sur le changement de l'impact de ces chercheurs et consultants sur les marchés à forte croissance. Personne n'a plus d'expertise dans la valeur des analystes et des conseillers que Duncan Chapple et Sven Litke. En tant que partenaires directeurs de Kea Company, la plus grande société de conseil en relations d'analystes au monde, leur livre donne un aperçu de la façon dont la valeur des analystes est créée et capturée. Le livre comprend également des contributions de personnalités notables de l'industrie, y compris Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, et Suyog Shettson Y

A propos du livre

À propos des auteurs

Since working as an analyst and consultant at Ovum, Europe's largest analyst firm, Duncan Chapple has been the preeminent researcher worldwide into analyst value and analyst relations effectiveness. As the Managing Partners for Kea Research and part of the Kea Company management team, Duncan is responsible for overseeing the global Kea Company Influencer Relations Practice. Prior to his career in influencer relations, Duncan was a consultant and analyst with Ovum, Europe's largest technology analyst house. In 2000 he successfully founded and directed the international analyst relations business of what is now Ketchum Pleon until joining the board of Lighthouse AR in 2002, leading the firm's analyst relations and investor relations services. He played a central role in founding the Institute for Industry Analyst Relations in 2007, and was a member of its founding board. He has consulted to executives and relationship managers within over 80 companies including Avaya, BT, Cisco, Ericsson, France Telecom, Fujitsu, Hewlett-Packard, Hitachi, IBM, Siemens, Tata and T-Systems. Duncan's analytical approach, long 'hands-on' technology experience, international experience and relentless curiosity make him a trusted advisor on how corporations can develop brand equity and profitability.

Sven is one of the Managing Partners at Kea Company and part of the global Kea Management Team. His day to day activities include, but are not limited to managing the business operations and overseeing the Kea Company service delivery. Having worked with many start-ups and vendors, both in his time at Gartner and as an executive, he has accumulated a broad knowledge of the IT-industry. This not only covers the various areas of the IT-market (software, hardware, services and consulting), but also provides a "multi-angle view" of the IT-business from a channel, vendor, analyst and consulting perspective. Sven has more than 20 years experience in sales, marketing and general management. Sven received a Master of Science degree in Business Management and Marketing from Westf�lische Wilhelms-University M�nster.

Robert "Bob" Sakakeeny is a Partner at Kea Company. He has 35 years experience in the high technology industry spanning senior roles in analyst firms and high technology providers. As a research director in what is now Gartner, he created and grew a new service which covered network devices, network operating systems and networking protocols. In addition to several years building analyst relations at Hewlett Packard, he managed competitive intelligence and business strategy at CA Technologies, EMC, and Wang Laboratories.

Détails de l'édition

• Éditeur: Folrose
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0906378079
• ISBN 13: 9780906378076
• Reliure: Broché
• Nombre de pages: 148
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible