Influencer Relations: Insights on Analyst Value 2e: Expanded second edition - Couverture souple

Chapple, Duncan S; Litke, Sven

 
9780906378083: Influencer Relations: Insights on Analyst Value 2e: Expanded second edition
Couverture souple
ISBN 10 : 0906378087 ISBN 13 : 9780906378083
Editeur : Folrose, 2018

Synopsis

2018 second edition with a new chapter on Gartner Inc's Magic Quadrant.

Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world's spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world's largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Folrose
Date d'édition
2018
Langue
anglais
ISBN 10 
0906378087
ISBN 13 
9780906378083
Reliure
Broché
Numéro d'édition
2
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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