A Touch of Class: Story of Austin Reed - Couverture rigide

Ritchie, Berry

 
9780907383024: A Touch of Class: Story of Austin Reed
Couverture rigide
ISBN 10 : 0907383025 ISBN 13 : 9780907383024
Editeur : James & James (Publishers) Ltd, 1990

Synopsis

This history is about an ambitious entrepreneur with an exceptional talent for marketing. Austin Reed appreciated the opportunity offered by the expansion of office workers in the City who needed to dress as smartly as their wealthy masters, at affordable prices. A central theme is the evolution of 20th-century men's fashion, and its changing social context. It ranges from business clothes and white tie and tails to sports wear. It describes the impact on fashion of radical change in the 1960s and the emergence of women's "power dressing" in the 1980s. A further strand is Austin Reed people - a family business based on mutual loyalty between management, staff and customers. The founder inspired in his staff dedication to excellence in quality and service. The book contributes to the history of fashion, society and advertising graphics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
James & James (Publishers) Ltd
Date d'édition
1990
Langue
anglais
ISBN 10 
0907383025
ISBN 13 
9780907383024
Reliure
Relié
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible