Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses - Couverture souple

Sawyer, Deborah C.

 
9780910965569: Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses
Couverture souple
ISBN 10 : 0910965560 ISBN 13 : 9780910965569
Editeur : CyberAge Books, 2002

Synopsis

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.

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Éditeur
CyberAge Books
Date d'édition
2002
Langue
anglais
ISBN 10 
0910965560
ISBN 13 
9780910965569
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
non disponible