The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Couverture souple

Dushinski, Kim

 
9780910965903: The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Couverture souple
ISBN 10 : 0910965900 ISBN 13 : 9780910965903
Editeur : CyberAge Books, 2012

Synopsis

Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
CyberAge Books
Date d'édition
2012
Langue
anglais
ISBN 10 
0910965900
ISBN 13 
9780910965903
Reliure
Broché
Numéro d'édition
2
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780910965828: Mobile Marketing Handbook: A Step-by-step Guide to Creating Dynamic Mobile Marketing Campaigns

Edition présentée

ISBN 10 :  091096582X ISBN 13 :  9780910965828
Editeur : CyberAge Books, 2009
Couverture souple