Articles liés à Brand Manager's Guide to Motor Sports
Synopsis
From the boardroom to the pit lane, motor sports offers one of the most passionate, loyal, and high-value fan bases in the world — and one of the trickiest sponsorship landscapes to navigate. In A Brand Manager's Guide to Motor Sports, veteran marketer Dan Kost delivers a practical, chapter-by-chapter playbook for building brand partnerships across racing's biggest arenas: NASCAR, IndyCar, Formula 1, and beyond.
Drawing on decades of experience in sports marketing and brand integration, Kost breaks down what makes motor sports sponsorship different — from negotiating with teams, tracks, and sanctioning bodies, to activating trackside experiences that convert casual spectators into lifelong brand loyalists. Readers will learn how to evaluate sponsorship tiers and ROI, craft integrated media and content strategies, tap into fan data and digital engagement platforms, and navigate the unique dynamics of driver, team, and manufacturer relationships.
Whether you're a brand manager exploring motor sports for the first time or a marketing executive looking to sharpen an existing racing partnership, this book offers the frameworks, real-world insight, and strategic tools to help your brand cross the finish line.
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Résultats de recherche pour Brand Manager's Guide to Motor Sports
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Brand Manager's Guide to Motor Sports
Edité par
Sports Media Inc., 2026
ISBN 10 : 0916539903
ISBN 13 : 9780916539900
Neuf
Couverture souple
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9780916539900
Acheter neuf
EUR 29,53
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Brand Manager's Guide to Motor Sports (Paperback)
impression à la demandeVendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. From the boardroom to the pit lane, motor sports offers one of the most passionate, loyal, and high-value fan bases in the world - and one of the trickiest sponsorship landscapes to navigate. In A Brand Manager's Guide to Motor Sports, veteran marketer Dan Kost delivers a practical, chapter-by-chapter playbook for building brand partnerships across racing's biggest arenas: NASCAR, IndyCar, Formula 1, and beyond.Drawing on decades of experience in sports marketing and brand integration, Kost breaks down what makes motor sports sponsorship different - from negotiating with teams, tracks, and sanctioning bodies, to activating trackside experiences that convert casual spectators into lifelong brand loyalists. Readers will learn how to evaluate sponsorship tiers and ROI, craft integrated media and content strategies, tap into fan data and digital engagement platforms, and navigate the unique dynamics of driver, team, and manufacturer relationships.Whether you're a brand manager exploring motor sports for the first time or a marketing executive looking to sharpen an existing racing partnership, this book offers the frameworks, real-world insight, and strategic tools to help your brand cross the finish line. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780916539900
Acheter neuf
EUR 32,85
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Brand Manager's Guide to Motor Sports (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. From the boardroom to the pit lane, motor sports offers one of the most passionate, loyal, and high-value fan bases in the world - and one of the trickiest sponsorship landscapes to navigate. In A Brand Manager's Guide to Motor Sports, veteran marketer Dan Kost delivers a practical, chapter-by-chapter playbook for building brand partnerships across racing's biggest arenas: NASCAR, IndyCar, Formula 1, and beyond.Drawing on decades of experience in sports marketing and brand integration, Kost breaks down what makes motor sports sponsorship different - from negotiating with teams, tracks, and sanctioning bodies, to activating trackside experiences that convert casual spectators into lifelong brand loyalists. Readers will learn how to evaluate sponsorship tiers and ROI, craft integrated media and content strategies, tap into fan data and digital engagement platforms, and navigate the unique dynamics of driver, team, and manufacturer relationships.Whether you're a brand manager exploring motor sports for the first time or a marketing executive looking to sharpen an existing racing partnership, this book offers the frameworks, real-world insight, and strategic tools to help your brand cross the finish line. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780916539900
Acheter neuf
EUR 32,29
Expédition à EUR 43,80
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Brand Manager's Guide to Motor Sports
Edité par
Amazon Digital Services LLC - Kdp Aug 2026, 2026
ISBN 10 : 0916539903
ISBN 13 : 9780916539900
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware - From the boardroom to the pit lane, motor sports offers one of the most passionate, loyal, and high-value fan bases in the world - and one of the trickiest sponsorship landscapes to navigate. In A Brand Manager's Guide to Motor Sports, veteran marketer Dan Kost delivers a practical, chapter-by-chapter playbook for building brand partnerships across racing's biggest arenas: NASCAR, IndyCar, Formula 1, and beyond.Drawing on decades of experience in sports marketing and brand integration, Kost breaks down what makes motor sports sponsorship different - from negotiating with teams, tracks, and sanctioning bodies, to activating trackside experiences that convert casual spectators into lifelong brand loyalists. Readers will learn how to evaluate sponsorship tiers and ROI, craft integrated media and content strategies, tap into fan data and digital engagement platforms, and navigate the unique dynamics of driver, team, and manufacturer relationships.Whether you're a brand manager exploring motor sports for the first time or a marketing executive looking to sharpen an existing racing partnership, this book offers the frameworks, real-world insight, and strategic tools to help your brand cross the finish line. N° de réf. du vendeur 9780916539900
Acheter neuf
EUR 45,21
Expédition à EUR 35
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)