Food Concepts and Products - Couverture rigide

Moskowitz, Howard R.

 
9780917678325: Food Concepts and Products
Couverture rigide
ISBN 10 : 091767832X ISBN 13 : 9780917678325
Editeur : CRC Press Inc, 1998

Synopsis

A guide to rapid product evaluation, from the viewpoint of marketers, marketing researchers, sensory analysts, and quality control. The procedures, described by case studies, have been applied successfully to many different development problems since the early 1980s. The four overriding objectives of all procedures described are that they must produce concrete, usable ("actionable") answers for developers and marketers; they must be cost-effective; they must be rapid, and if possible, instantaneous; and they must ennoble and empower the user. Annotation copyright Book News, Inc. Portland, Or.

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Éditeur
CRC Press Inc
Date d'édition
1998
Langue
anglais
ISBN 10 
091767832X
ISBN 13 
9780917678325
Reliure
Relié
Nombre de pages
502
Coordonnées du fabricant
non disponible
Personne responsable
non disponible