Viewpoints and Controversies in Sensory Science and Consumer Product Testing - Couverture rigide

Moskowitz, Howard R.; Muñoz, Alejandra M.; Gacula Jr., Maximo C.

 
9780917678578: Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Synopsis

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

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À propos de l?auteur

Howard R. Moskowitz, Ph. D., Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muñoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.