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The One Show Interactive: Advertising's Best Interactive and New Media - Couverture souple

One Club

 
9780929837321: The One Show Interactive: Advertising's Best Interactive and New Media

Synopsis

Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this yearÆs 2007 One Show Interactive Awards, youÆll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume X showcases the best of this past yearÆs winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume X is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more.

  • In-depth text featuring interviews with the creatives makes it a great educational resource
  • Lavishly produced in four-color paperback format with flaps

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À propos de l'auteur

The One Club for Art and Copy is a non-profit organisation founded in 1975 to recognise and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews and the annual exhibition of student work.

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