The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-Raising Efforts - Couverture rigide

Carson, Emmett D.

Couverture rigide

ISBN 10 : 0941410838 ISBN 13 : 9780941410830

Editeur : Joint Center for Political & Economic Studies, 1989

Synopsis

This book makes available for the first time comparable, detailed socioeconomic breakdowns of the monetary donations made by blacks as well as whites. Its 55 tables identify the average dollar amounts donated to various types of charitable organizations and the methods of fundraising to which donors considered themselves most responsive. Based on national polls commissioned by the Joint Center for Political Studies and on reviews of selected charitable organizations in eight cities, Dr. Carson's findings suggest that although the overall frequency of giving is identical for blacks and whites, blacks are much more responsive than whites to charitable appeals made or endorsed by members of the clergy, suggesting a venue many fundraisers may need to take more seriously if they are to reach black donors.

A propos du livre

À propos de l'auteur

Emmett D. Carson is a program officer at the Ford Foundation.

Détails de l'édition

• Éditeur: Joint Center for Political & Economic Studies
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 0941410838
• ISBN 13: 9780941410830
• Reliure: Relié
• Nombre de pages: 82
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible