The Easy Step by Step Guide to Writing Advertising Copy - Couverture souple

Brooks, Pamela

 
9780953985630: The Easy Step by Step Guide to Writing Advertising Copy
Couverture souple
ISBN 10 : 0953985636 ISBN 13 : 9780953985630
Editeur : Rowmark Ltd, 2002

Synopsis

A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Following a degree in English, Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communication paper, then switched to working as a freelance writer following the birth of her first child in 1997. Her clients have been drawn from a variety of sectors, including manufacturing, foods, leisure and financial services; she has also written extensively for the parenting and health press.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowmark Ltd
Date d'édition
2002
Langue
anglais
ISBN 10 
0953985636
ISBN 13 
9780953985630
Reliure
Broché
Nombre de pages
102
Coordonnées du fabricant
non disponible
Personne responsable
non disponible