Marketing to Win More Business - Couverture souple

Rowson, Pauline

Couverture souple

ISBN 10 : 0954804589 ISBN 13 : 9780954804589

Editeur : Rowmark Ltd, 2007

Synopsis

Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide will show you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; how to integrate email marketing and the Internet into your marketing strategy; how to conduct e mail campaigns; how to write newsletters and enewsletters; how to develop and exploit opportunities for sponsorship; how to win business at exhibitions; and how to build a media profile and write news releases.

A propos du livre

À propos de l'auteur

Pauline Rowson has worked in marketing, selling and public relations for many years. She is the author of several sales, marketing and self-help books, as well as author of the popular marine mystery crime and thriller novels.

Détails de l'édition

• Éditeur: Rowmark Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0954804589
• ISBN 13: 9780954804589
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible