The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who are Not in the Industry - Couverture souple

Kay, John

 
9780954809324: The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who are Not in the Industry
Couverture souple
ISBN 10 : 0954809327 ISBN 13 : 9780954809324
Editeur : The Erasmus Press Ltd, 2009

Synopsis

[ THE LONG AND THE SHORT OF IT A GUIDE TO FINANCE AND INVESTMENT FOR NORMALLY INTELLIGENT PEOPLE WHO ARE NOT IN THE INDUSTRY BY KAY, JOHN](AUTHOR)PAPERBACK

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book provides a guide to the complexities of modern finance, both the basics of investment and the sophisticated innovations of the modern financial system. It explains how twice in the last decade - in the new economy bubble and the credit crunch - the follies of finance have threatened the stability of the world economy. It describes an environment that is complex and sophisticated, but greedy, cynical and self-interested.This book explains how to put your finances in the only hands you can confidently trust - your own. You will learn everything you need to be your own investment manager; to recognize your investment options, and the institutions that will try to sell them to you; to understand the principles of sound investment and the research that supports these principles. Since much of your portfolio will be in stocks and shares, this book describes why some companies succeed and others fail, and how to distinguish fact and fiction in what companies tell you. John Kay explains many meanings people attach to the term risk; the tools professionals use to analyze risk and the different tools you need to manage risk for yourself. You will learn a practical investment strategy and how to implement it. This is the only book about finance and investment you need, and the one you must have.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Erasmus Press Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
0954809327
ISBN 13 
9780954809324
Reliure
Broché
Nombre de pages
241
Coordonnées du fabricant
non disponible
Personne responsable
non disponible