Ecommerce 2.0: The Evolution of Ecommerce - Couverture souple

Damani, Chetan; Damani, Ravi

 
9780954905545: Ecommerce 2.0: The Evolution of Ecommerce
Couverture souple
ISBN 10 : 0954905547 ISBN 13 : 9780954905545
Editeur : Imano Plc, 2007

Présentation de l'éditeur

The book is plit into four main chapters that form the core of the evolution of ecommerce. Marketing 2.0 looks at the essence of marketing, influencing customer behaviour and encompasses both old and new media. Social 2.0 considers social networking and its tools to provice significant value beyond standard ecommerce. Engage 2.0 focuses on the customer and delivering each one a fantastic expereince. Finally, Channel 2.0 considers the channel integration from the customer's perspective and how to overcome some of the current issues with multi-channel pricing and promotions.

Biographie de l'auteur

Ravi and Chetan are the principles of Imano, they have over 10 years of professional experience in delivering profitable campaigns for some of the largest and most successful companies in the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Imano Plc
Date d'édition
2007
Langue
anglais
ISBN 10 
0954905547
ISBN 13 
9780954905545
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
non disponible