Open Innovation in Action: How to be Strategic in the Search for New Sources of Value - Couverture souple

Gaule, Andrew

 
9780955111716: Open Innovation in Action: How to be Strategic in the Search for New Sources of Value

Présentation de l'éditeur

Book description Open innovation is fast-becoming the preferred model for new product and service development at leading organisations. It directs ideas to where they can be handled most efficiently at each stage of their research and development, reducing time-to-market and, in theory, generating more value for every party involved. At the same time, it requires organisations to rid themselves of the traditional not invented here attitude and welcome external knowledge in-house It is a world ruled by complex licensing agreements and partnerships, in which only those with holistic, integrated strategies prevail. In Open Innovation in Action, Andrew Gaule draws on his experience as founder of the H-I Network, the leading executive forum for innovation and operational excellence, to explain what open innovation is, and why it is relevant to your organisation. As a practising strategic consultant, he draws on his experience advising leading companies to present case studies in open innovation from P&G, QinetiQ, Shell, DSM and Tate & Lyle. He also provides step-by-step advice on how to align your innovation processes to your overall strategic goals.

Revue de presse

"A timely, clearly written, and convincing book that includes useful methods and case examples. Extremely relevant and timely for the defence sector." --Glenn Gapper, Industrial Technology Acquisition Manager, BAE Systems

"Good book, demonstrating strong links to leading companies." --Matthew Roberts, Financial Advisor, Corporate Venture Funds, Nestle Acquisitions & Business Development.

"Open Innovation in Action is a good compilation of H-I tools and examples of open Innovation in various leading companies. Simple is good; otherwise it will not be put in practice." --Robert Kirschbaum, VP Innovation, DSM

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.