All You Need to Know About Commercial Awareness: What it is and Why You Need it to Become a Successful Professional - Couverture souple

Stoakes, Christopher

 
9780955218699: All You Need to Know About Commercial Awareness: What it is and Why You Need it to Become a Successful Professional

Biographie de l'auteur

Chris Stoakes has been a marketing director and a financial journalist. He's taught on an MBA programme for ten years and run his own business. He's been a management consultant advising clients on strategy and business development. And he's been self-employed - which is a real test of whether you can do the business. It is this rich and varied background that he brings to bear in this book.

Chris is the author of the best-selling All You Need to Know About the City - also available from Longtail, and used by the biggest banks, financial institutions, law firms and accountants to train their staff.

Présentation de l'éditeur

At heart, commercial awareness is a mindset: an attitude to life, to people, and to business. This book will help you develop that mindset.

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