Business Superbrands 2008: An Insight into Some of Britain's Strongest B2B Brands - Couverture rigide

Couverture rigide

ISBN 10 : 095547843X ISBN 13 : 9780955478437

Editeur : Superbrands (UK) Ltd, 2008

Synopsis

Business Superbrands aims to highlight business brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. Business Superbrands is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organistion and its eminent panel of judges - the Business Superbrands Council - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.

Détails de l'édition

• Éditeur: Superbrands (UK) Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 095547843X
• ISBN 13: 9780955478437
• Reliure: Relié
• Nombre de pages: 208
• Éditeur: Cooper Angela
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible