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Business Superbrands 2009: An Insight into Some of Britain's Strongest B2B Brands - Couverture rigide

 
9780955478468: Business Superbrands 2009: An Insight into Some of Britain's Strongest B2B Brands
Couverture rigide
ISBN 10 : 0955478464 ISBN 13 : 9780955478468
Editeur : Superbrands (UK) Ltd, 2009

Synopsis

Business Superbrands, now in its seventh annual volume, investigates some of the strongest examples of business to business branding in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing a valuable insight into their branding strategy and the resulting work. This year's book includes such well-known business brands as BT, Chubb, FedEx Express, Royal Mail and The Co-operative Bank.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Business Superbrands, now in its seventh annual volume, investigates some of the strongest examples of business to business branding in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing a valuable insight into their branding strategy and the resulting work. This year's book includes such well-known business brands as BT, Chubb, FedEx Express, Royal Mail and The Co-operative Bank.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Superbrands (UK) Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
0955478464
ISBN 13 
9780955478468
Reliure
Relié
Nombre de pages
152
Éditeur
Hill Laura
Coordonnées du fabricant
non disponible
Personne responsable
non disponible