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The Marketing Director's Handbook Volume 2: Managing Digital Marketing - Couverture souple

Arnold, Tim; Tomlinson, Guy

 
9780955886027: The Marketing Director's Handbook Volume 2: Managing Digital Marketing
Couverture souple
ISBN 10 : 0955886023 ISBN 13 : 9780955886027
Editeur : The Marketing Directors Ltd, 2020

Synopsis

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance. With the advent of C-19 the world has shifted irrevocably to digital. So by understanding digital, and as part of the marketing whole, you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It summarises the digital landscape, key media, and thus helps you better plan where to invest. It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing. The book fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation. You'll find it invaluable to help your business survive through, and thrive beyond, the C-19 lockdown.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Tim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful leading-edge consultancy working with aspiring and global brands in the UK and beyond. https://www.themarketingdirectors.co.uk/

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Marketing Directors Ltd
Date d'édition
2020
Langue
anglais
ISBN 10 
0955886023
ISBN 13 
9780955886027
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
non disponible