The Marketing Director's Handbook: Volumes 1 and 2 - Couverture souple

Arnold, Tim; Tomlinson, Guy

Couverture souple

ISBN 10 : 095588604X ISBN 13 : 9780955886041

Editeur : The Marketing Directors Ltd, 2020

Synopsis

This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.

A propos du livre

À propos de l'auteur

Tim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond. https://www.themarketingdirectors.co.uk/

Détails de l'édition

• Éditeur: The Marketing Directors Ltd
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 095588604X
• ISBN 13: 9780955886041
• Reliure: Broché
• Nombre de pages: 476
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible