SOSTAC(r) Guide To Your Perfect Digital Marketing Plan - Couverture souple

Smith, Mr P R

Couverture souple

ISBN 10 : 0956106854 ISBN 13 : 9780956106858

Editeur : PR Smith, 2018

Synopsis

2021 Edition (V7) of PR Smith’s popular SOSTAC® planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC® Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation, Martech Spine v Martech Stack, Why Digital Transformation fails, Stakeholder Marketing, Automated Journeys, Voice Search and we introduced the fourth 'M' the fourth key resource. The SOSTAC® planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. SOSTAC® has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential ‘Digital Marketing Excellence’ (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC® Guide has achieved more than 1,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . What Experts Say About This Book “Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC® gives you a simple framework to put that right.” Dave Chaffey, CEO Smart Insights“"A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Globa"This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans." IDM SOSTAC® Certified Planners online portal is now open for those that want to become SOSTAC® Certified Planners. Visit https://www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple-choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC® Certified Planner certificate. See https://www.PRSmith.org/SOSTAC for more or just go directly to https://www.SOSTAC.org

A propos du livre

À propos de l'auteur

PR Smith is the co-author of the hugely influential ‘Digital Marketing Excellence’ (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC® Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . Paul's personal blog is popular www.PRSmith.org/blog with critical articles like 'How Trump won!' using clever marketing techniques. Paul advises companies around the world including his latest project - launching Sri Lanka Golf Tours to bring tourists to the Pearl in The Indian Ocean. Paul also founded an NFP edutainment programme to inspire youths through short stories about sportsmanship www.GreatSportsmanship.org

Détails de l'édition

• Éditeur: PR Smith
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0956106854
• ISBN 13: 9780956106858
• Reliure: Broché
• Nombre de pages: 319
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible