Writing a book is not a guaranteed fast track to vast royalty windfalls and bestseller fame and fortune. Nor is it an ego trip to be put off until retirement. Writing a high quality, content-rich, non-fiction business book to showcase your expertise and promote your brand is the smartest and most cost-effective marketing and business development decision you’ll ever make. In 2006 RainToday.com and Wellesley Hills Group published a report called The Business Impact of Writing a Book. Of the business book authors surveyed: • 94 percent reported that their book improved their brand. • 95 percent reported that their book generated more speaking engagements. • 96 percent reported that their book generated more clients. • 94 percent reported that their book generated more leads. • 87 percent reported that their book allowed them to charge higher fees. • 87 percent reported that their book allowed them to generate a more desirable client base. • 76 percent reported that their book allowed them to close more deals. The overwhelming outcome of this research was, “Assuming you have something worthwhile to say in a book, write one!” How to Write a Book in 33 Days will explore the numerous benefits of becoming an author and take you through a systematic process to help you travel from an idea on a blank screen to a finished manuscript faster than you ever dreamed possible. It will also walk you through the various publishing options available to you and explore the pros and cons of each.
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Karen McCreadie is a professional author and ghostwriter. She has written over 35 books, including several international bestsellers. Karen has been commissioned to write for mainstream publishers, including John Wiley & Sons, Marshall Cavendish and Infinite Ideas. And for the record, Karen is not a trained writer so if she can do it – so can you!
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