From a World Cup breakthrough to a story of national transformation.
The Lions’ Engagement uses football to illustrate how visionary leadership can fundamentally determine a nation’s direction and progress.
Examining Morocco’s journey to the 2022 World Cup semi-finals, this book analyses how top-level vision, governance, and strategy can transform a nation’s ambitions into lasting performance.
Instead of portraying Morocco’s rise as a “miracle,” The Lions’ Engagement demonstrates how intentional leadership and institutional alignment established a structured transformation and national vision.
What this book explores
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