The Middle Class Handbook: An Illustrated Field Guide to the Behaviour and Tastes of Britain's New Middle-class Tribes - Couverture rigide

 
9780956571205: The Middle Class Handbook: An Illustrated Field Guide to the Behaviour and Tastes of Britain's New Middle-class Tribes

Synopsis

Unusual book

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Présentation de l'éditeur

What does it mean to be middle class in Britain in 2010? Do you wear a blue, white or pink shirt to the office? How wide is your TV screen? Does it mean that you call the lavatory "the euphemism", and actually quite like the sound of "restroom"? Does it make a difference if you call dinner "supper" or supper "tea" or lunch "dinner"? Can you be middle-class and not have a secret sexual fantasy about either a BBC newsreader, Cheryl Cole or Richard Hammond? Is it still acceptable to have straightened hair? Or highlights? What about fake tan? Is Victoria Beckham middle-class? Is Jordan? She is keen on horse riding, after all. You can think of this book, based on a website of the same name, as a handy reference guide to the myriad ways in which we can be middle-class in Britain today. And let's face it, most of us could use a guide some of the time - because, even now, in our hyper-driven, inter-connected and over-heated consumer-universe, it can be hard to keep on top of all this. The Middle Class Handbook is an indispensable and humorous must read that analyses more than 100 tribes and sub-tribes of Britain's battered and bruised society. You can follow us @MiddleClassHB

Biographie de l'auteur

Not Actual Size is small creative brand content agency that explores the big meanings of small things, both in its own creative projects and work for clients, who currently include Nike, Ray Ban and the V&A. Our own projects, like the Middle Class Handbook, seek to consider aspects of modern life in Britain with intelligence and humour, teasing out the wider significance in the minutiae of the mundane. We have, for example, produced award-winning work based on such commonplace activities such as using mobile phones, eating fast food, and commuting by car. These subjects are not glamorous - not usually, anyway - but people have strong feelings and ideas about them, and they enjoy sharing those feelings and ideas with each other.

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