Digital Advertising: Past, Present, and Future - Couverture souple

Fiandaca, Daniele; Burgoyne, Patrick

 
9780956608307: Digital Advertising: Past, Present, and Future
Couverture souple
ISBN 10 : 0956608302 ISBN 13 : 9780956608307
Editeur : Creative Social, 2010

Synopsis

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."

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Éditeur
Creative Social
Date d'édition
2010
Langue
anglais
ISBN 10 
0956608302
ISBN 13 
9780956608307
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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